Chatbots It's a Human... It's a Chatbot... It's a... While shopping online, have you receive help from retailers' customer support team via live chat? If so, do you know if that helper was a real person or a chatbot?
Successful Live Chat: Direction Customer Service Chat: Use Cases & Best Practices To build upon the examples provided in the blog post about Direction, I now describe how to use a proactive live chat to reduce calls to call centre, minimise errors in submitted forms, and fight shopping cart abandonment.