Social Selling Mastery #20 - 'Machine vs Man' - Guest host: Ilkka Vertanen
I visited Sani Leino’s amazing podcast Social Selling Mastery. We discussed the role artificial intelligence is taking in sales, chatbot related challenges, differences between Finland and the UK in sales, and social selling.
How chatbots fit into conversion marketing?
Since Facebook’s F8 conference in April, chatbots have been all rage. Everybody from mainstream news to tech and business blogs are talking about them. So, let’s add an educated guess about chatbots’ role in conversion marketing in the mix.
How to Fight Against Shopping Cart Abandonment? — 3 Steps to Follow
In an online store, shopping process (from landing page to thank you — page) consists of eight different categories. The first four categories are the ones where personalized shopping experiences can be created in a simple and easy way.
Conversion Marketing Strategy: How To Get It Right?
Today’s conversion marketing strategy is based on creating actions and analyzing their results. Machine learning identifies, not guesses, various behavioral patterns within the on-site traffic and the right actions for converting them to customers.
Sales Strategy Lays The Foundation For Effective Sales Chat
Sales strategy defines the top level of what and to whom chat agents sell. It defines the stage of a purchase process during which the chat is activated. More specifically, a chat sales strategy reflects for e.g. the choices made related to the visibility and proactive features of the chat.