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Guest Appearances

I have contributed articles to others' publications, made tradeshow presentations, visited podcasts, and done other possibly noteworthy things.

Introducing GTM Club: Strategies And Tactics to Accelerate Your Sales-Led Go-To-Market

Introducing GTM Club: Strategies And Tactics to Accelerate Your Sales-Led Go-To-Market

GTM Club began as a simple channel for sharing my experiences and insights in sales and GTM. Today, it has a monthly newsletter and a weekly blog. I hope to eventually transform GTM Club into a place where Go-To-Market Leaders and Doers unite.

How To Get Started With Chatbots [Guest blog]

How To Get Started With Chatbots [Guest blog]

In my guest blog for giosg.com, I share a three-step process to a successful chatbot launch. I hope that by sharing this helps you to carry out a successful chatbot project as well.

How To Use Intelligent Targeting In Banking Industry

Conversion Rate Optimisation

How To Use Intelligent Targeting In Banking Industry

In the banking industry, conversion marketing combined with intelligent targeting allows you to pick the right tool for converting each potential visitor.

How to solve customer challenges with personalisation

Conversion Rate Optimisation

How to solve customer challenges with personalisation

My guest blog for Paytrail about using personalisation to solve issues customers face when shopping online.

Miten ratkaista asiakkaiden haasteet personoinnin avulla?

Conversion Rate Optimisation

Miten ratkaista asiakkaiden haasteet personoinnin avulla?

My guest blog for Paytrail [in Finnish] about using personalisation to solve issues customers face when shopping online.

How chatbots fit into conversion marketing?

Conversion Rate Optimisation

How chatbots fit into conversion marketing?

Since Facebook’s F8 conference in April, chatbots have been all rage. Everybody from mainstream news to tech and business blogs are talking about them. So, let’s add an educated guess about chatbots’ role in conversion marketing in the mix.

How to Fight Against Shopping Cart Abandonment? — 3 Steps to Follow

Conversion Rate Optimisation

How to Fight Against Shopping Cart Abandonment? — 3 Steps to Follow

In an online store, shopping process (from landing page to thank you — page) consists of eight different categories. The first four categories are the ones where personalized shopping experiences can be created in a simple and easy way.

Reducing Shopping Cart Abandonment Using Conversion Marketing

Conversion Rate Optimisation

Reducing Shopping Cart Abandonment Using Conversion Marketing

Shopping cart abandonment is a challenge for online retailers. About 70% of shopping carts are abandoned before checkout. There are two different approaches to the topic.

Conversion Marketing Strategy: How To Get It Right?

Conversion Rate Optimisation

Conversion Marketing Strategy: How To Get It Right?

Today’s conversion marketing strategy is based on creating actions and analyzing their results. Machine learning identifies, not guesses, various behavioral patterns within the on-site traffic and the right actions for converting them to customers.

Sales Strategy Lays The Foundation For Effective Sales Chat

Sales Strategy Lays The Foundation For Effective Sales Chat

Sales strategy defines the top level of what and to whom chat agents sell. It defines the stage of a purchase process during which the chat is activated. More specifically, a chat sales strategy reflects for e.g. the choices made related to the visibility and proactive features of the chat.

Myyntistrategia luo pohjan tehokkaalle chat-myynnille

Myyntistrategia luo pohjan tehokkaalle chat-myynnille

Aikaisemmassa blogikirjoituksessa käsittelin yleisellä tasolla viittä huomioon otettavaa asiaa vietäessä myyjiä verkkoon. Tässä kirjoituksessa pureudun syvemmälle näistä ensimmäiseen: Myyntistrategiaan.