In my guest blog for giosg.com, I share a three-step process to a successful chatbot launch. I hope that by sharing this helps you to carry out a successful chatbot project as well.
I visited Sani Leino’s amazing podcast Social Selling Mastery. We discussed the role artificial intelligence is taking in sales, chatbot related challenges, differences between Finland and the UK in sales, and social selling.
In the banking industry, conversion marketing combined with intelligent targeting allows you to pick the right tool for converting each potential visitor.
My guest blog for Paytrail about using personalisation to solve issues customers face when shopping online.
My guest blog for Paytrail [in Finnish] about using personalisation to solve issues customers face when shopping online.
Since Facebook’s F8 conference in April, chatbots have been all rage. Everybody from mainstream news to tech and business blogs are talking about them. So, let’s add an educated guess about chatbots’ role in conversion marketing in the mix.
In an online store, shopping process (from landing page to thank you — page) consists of eight different categories. The first four categories are the ones where personalized shopping experiences can be created in a simple and easy way.
Shopping cart abandonment is a challenge for online retailers. About 70% of shopping carts are abandoned before checkout. There are two different approaches to the topic.
Today’s conversion marketing strategy is based on creating actions and analyzing their results. Machine learning identifies, not guesses, various behavioral patterns within the on-site traffic and the right actions for converting them to customers.
Sales strategy defines the top level of what and to whom chat agents sell. It defines the stage of a purchase process during which the chat is activated. More specifically, a chat sales strategy reflects for e.g. the choices made related to the visibility and proactive features of the chat.
Aikaisemmassa blogikirjoituksessa käsittelin yleisellä tasolla viittä huomioon otettavaa asiaa vietäessä myyjiä verkkoon. Tässä kirjoituksessa pureudun syvemmälle näistä ensimmäiseen: Myyntistrategiaan.
When discussing the introduction of a sales chat with our customers, the conversations revolve around five themes: sales strategy, goals, metrics, resources, and post-chat processes.