Chatbots How To Get Started With Chatbots [Guest blog] In my guest blog for giosg.com, I share a three-step process to a successful chatbot launch. I hope that by sharing this helps you to carry out a successful chatbot project as well.
Social Selling Social Selling Mastery #20 - 'Machine vs Man' - Guest host: Ilkka Vertanen I visited Sani Leino’s amazing podcast Social Selling Mastery. We discussed the role artificial intelligence is taking in sales, chatbot related challenges, differences between Finland and the UK in sales, and social selling.
Conversion Rate Optimisation How To Use Intelligent Targeting In Banking Industry In the banking industry, conversion marketing combined with intelligent targeting allows you to pick the right tool for converting each potential visitor.
Conversion Rate Optimisation How to solve customer challenges with personalisation My guest blog for Paytrail about using personalisation to solve issues customers face when shopping online.
Conversion Rate Optimisation Miten ratkaista asiakkaiden haasteet personoinnin avulla? My guest blog for Paytrail [in Finnish] about using personalisation to solve issues customers face when shopping online.
Conversion Rate Optimisation How chatbots fit into conversion marketing? Since Facebook’s F8 conference in April, chatbots have been all rage. Everybody from mainstream news to tech and business blogs are talking about them. So, let’s add an educated guess about chatbots’ role in conversion marketing in the mix.
Conversion Rate Optimisation How to Fight Against Shopping Cart Abandonment? — 3 Steps to Follow In an online store, shopping process (from landing page to thank you — page) consists of eight different categories. The first four categories are the ones where personalized shopping experiences can be created in a simple and easy way.
Conversion Rate Optimisation Reducing Shopping Cart Abandonment Using Conversion Marketing Shopping cart abandonment is a challenge for online retailers. About 70% of shopping carts are abandoned before checkout. There are two different approaches to the topic.
Conversion Rate Optimisation Conversion Marketing Strategy: How To Get It Right? Today’s conversion marketing strategy is based on creating actions and analyzing their results. Machine learning identifies, not guesses, various behavioral patterns within the on-site traffic and the right actions for converting them to customers.
Sales chat Sales Strategy Lays The Foundation For Effective Sales Chat Sales strategy defines the top level of what and to whom chat agents sell. It defines the stage of a purchase process during which the chat is activated. More specifically, a chat sales strategy reflects for e.g. the choices made related to the visibility and proactive features of the chat.
Sales chat Myyntistrategia luo pohjan tehokkaalle chat-myynnille Aikaisemmassa blogikirjoituksessa käsittelin yleisellä tasolla viittä huomioon otettavaa asiaa vietäessä myyjiä verkkoon. Tässä kirjoituksessa pureudun syvemmälle näistä ensimmäiseen: Myyntistrategiaan.
Sales chat Introduction of Sales Chat When discussing the introduction of a sales chat with our customers, the conversations revolve around five themes: sales strategy, goals, metrics, resources, and post-chat processes.
Sales chat Viisi huomioitavaa asiaa, kun viet myyjäsi verkkoon Keskustellessamme myynnillisen chatin käyttöönotosta asiakkaidemme kanssa pyörivät keskustelut viiden teeman ympärillä: myyntistrategia, tavoitteet, mittarit, resursointi ja myynnin jatkotoimet.