My guest blog for Paytrail about using personalisation to solve issues customers face when shopping online.

Read it here in English or here in Finnish

How to solve customer challenges with personalization

Personalization is the process of customizing an online store's look and feel to match the characteristics and preferences of each visitor. It has two benefits for online businesses. First, it helps to increase the online store's conversion rate. Moreover, in the long run, it can build a higher customer lifetime value.