How chatbots fit into conversion marketing?
Since Facebook’s F8 conference in April, chatbots have been all rage. Everybody from mainstream news to tech and business blogs are talking about them. So, let’s add an educated guess about chatbots’ role in conversion marketing in the mix.
How to Fight Against Shopping Cart Abandonment? — 3 Steps to Follow
In an online store, shopping process (from landing page to thank you — page) consists of eight different categories. The first four categories are the ones where personalized shopping experiences can be created in a simple and easy way.
Conversion Marketing Strategy: How To Get It Right?
Today’s conversion marketing strategy is based on creating actions and analyzing their results. Machine learning identifies, not guesses, various behavioral patterns within the on-site traffic and the right actions for converting them to customers.