To build upon the examples provided in the blog post about Direction, I now describe how to use a proactive live chat to reduce calls to call centre, minimise errors in submitted forms, and fight shopping cart abandonment.
Successful Live Chat: Direction
A part of blog series about three principles of a successful live chat operation. These blogs focus on Direction.
In this blog, I describe how to use live chat to generate sales leads, convert users of a free plan into paying customers, and increase average order value.
In my earlier blog, I covered three principles for successful live chat operation: Direction, Quality, and Quantity. As you might know, these are same principles as to building a winning sales organisation. In this blog, I discuss in detail the most important one of these principles: Direction.