Events DMEXCO 2016, after day 2 DMEXCO 2016 is now over. Here is my short recap of the second day. Unlike yesterday, this day was mostly for getting to know some of the 1000 exhibitors. Here are my top three observations from the day.
Events DMEXCO 2016, after day 1 The first day of DMEXCO (one of the industry's top events in 2016) is now over. For my part, this day was full of thought-provoking keynotes, debates, and speeches. Here are my observations from the expo so far.
e-Commerce E-Commerce and Product Placement - Match Made in Heaven! Amazon streams a cooking show through its Prime Video Streaming Platform while selling featured items online with just one click. This is amazingly genius!
Conversion Rate Optimisation How to solve customer challenges with personalisation My guest blog for Paytrail about using personalisation to solve issues customers face when shopping online.
Conversion Rate Optimisation Miten ratkaista asiakkaiden haasteet personoinnin avulla? My guest blog for Paytrail [in Finnish] about using personalisation to solve issues customers face when shopping online.
Conversion Rate Optimisation How chatbots fit into conversion marketing? Since Facebook’s F8 conference in April, chatbots have been all rage. Everybody from mainstream news to tech and business blogs are talking about them. So, let’s add an educated guess about chatbots’ role in conversion marketing in the mix.
Events Online Retail Trends From IRX16 I attended Internet Retailing Expo in Birmingham at the end of April. After having conversations with new and old acquaintances, I made a couple of observations about what is trending among UK’s online retailers.
Conversion Rate Optimisation How to Fight Against Shopping Cart Abandonment? — 3 Steps to Follow In an online store, shopping process (from landing page to thank you — page) consists of eight different categories. The first four categories are the ones where personalized shopping experiences can be created in a simple and easy way.
Conversion Rate Optimisation Reducing Shopping Cart Abandonment Using Conversion Marketing Shopping cart abandonment is a challenge for online retailers. About 70% of shopping carts are abandoned before checkout. There are two different approaches to the topic.
Conversion Rate Optimisation Conversion Marketing Strategy: How To Get It Right? Today’s conversion marketing strategy is based on creating actions and analyzing their results. Machine learning identifies, not guesses, various behavioral patterns within the on-site traffic and the right actions for converting them to customers.
Sales chat Sales Strategy Lays The Foundation For Effective Sales Chat Sales strategy defines the top level of what and to whom chat agents sell. It defines the stage of a purchase process during which the chat is activated. More specifically, a chat sales strategy reflects for e.g. the choices made related to the visibility and proactive features of the chat.
Sales chat Myyntistrategia luo pohjan tehokkaalle chat-myynnille Aikaisemmassa blogikirjoituksessa käsittelin yleisellä tasolla viittä huomioon otettavaa asiaa vietäessä myyjiä verkkoon. Tässä kirjoituksessa pureudun syvemmälle näistä ensimmäiseen: Myyntistrategiaan.