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Three Principles For A Successful Live Chat Operation In 2017
Three Principles Of A Successful Live Chat Operation

Three Principles For A Successful Live Chat Operation In 2017

After reading this post, you hopefully have a general understanding of what is required for a successful live chat operation in 2017. As you might guess, chatbots, artificial intelligence, and rest of the buzzwords are part of a winning setup.
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Ilkka Vertanen
What's Hot in the UK's Online Retail?
Events

What's Hot in the UK's Online Retail?

During the autumn, there has been (at least) two major e-commerce events in London: first E-Commerce Expo at the end of September and in October Internet Retailing Conference. I think it's now a time to give an update on what is hot topics in the UK's e-commerce space.
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Ilkka Vertanen
How To Use Intelligent Targeting In Banking Industry
Conversion Rate Optimisation

How To Use Intelligent Targeting In Banking Industry

In the banking industry, conversion marketing combined with intelligent targeting allows you to pick the right tool for converting each potential visitor.
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Ilkka Vertanen
Trends from DMEXCO 2016 changing the world
Events

Trends from DMEXCO 2016 changing the world

I attended DMEXCO, one of the top events in digital marketing, earlier this month in Cologne, Germany. DMEXCO is huge: it has over 1000 exhibitors and over dozen stages providing engaging keynotes and speeches non-stop. In this blog, I have included the main topics from the event.
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Ilkka Vertanen
DMEXCO 2016, after day 2
Events

DMEXCO 2016, after day 2

DMEXCO 2016 is now over. Here is my short recap of the second day. Unlike yesterday, this day was mostly for getting to know some of the 1000 exhibitors. Here are my top three observations from the day.
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Ilkka Vertanen
DMEXCO 2016, after day 1
Events

DMEXCO 2016, after day 1

The first day of DMEXCO (one of the industry's top events in 2016) is now over. For my part, this day was full of thought-provoking keynotes, debates, and speeches. Here are my observations from the expo so far.
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Ilkka Vertanen
E-Commerce and Product Placement - Match Made in Heaven!
e-Commerce

E-Commerce and Product Placement - Match Made in Heaven!

Amazon streams a cooking show through its Prime Video Streaming Platform while selling featured items online with just one click. This is amazingly genius!
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Ilkka Vertanen
How to solve customer challenges with personalisation
Conversion Rate Optimisation

How to solve customer challenges with personalisation

My guest blog for Paytrail about using personalisation to solve issues customers face when shopping online.
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Ilkka Vertanen
Miten ratkaista asiakkaiden haasteet personoinnin avulla?
Conversion Rate Optimisation

Miten ratkaista asiakkaiden haasteet personoinnin avulla?

My guest blog for Paytrail [in Finnish] about using personalisation to solve issues customers face when shopping online.
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Ilkka Vertanen
How chatbots fit into conversion marketing?
Conversion Rate Optimisation

How chatbots fit into conversion marketing?

Since Facebook’s F8 conference in April, chatbots have been all rage. Everybody from mainstream news to tech and business blogs are talking about them. So, let’s add an educated guess about chatbots’ role in conversion marketing in the mix.
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Ilkka Vertanen
Online Retail Trends From IRX16
Events

Online Retail Trends From IRX16

I attended Internet Retailing Expo in Birmingham at the end of April. After having conversations with new and old acquaintances, I made a couple of observations about what is trending among UK’s online retailers.
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Ilkka Vertanen
How to Fight Against Shopping Cart Abandonment? — 3 Steps to Follow
Conversion Rate Optimisation

How to Fight Against Shopping Cart Abandonment? — 3 Steps to Follow

In an online store, shopping process (from landing page to thank you — page) consists of eight different categories. The first four categories are the ones where personalized shopping experiences can be created in a simple and easy way.
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Ilkka Vertanen
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