e-Commerce - Ilkka Vertanen

What's Hot in the UK's Online Retail?

During the autumn, there has been (at least) two major e-commerce events in London: first E-Commerce Expo at the end of September and in October Internet Retailing Conference. I think it's now a time to give an update on what is hot topics in the UK's e-commerce space.

Conversion Rate Optimisation

How To Use Intelligent Targeting In Banking Industry

In the banking industry, conversion marketing combined with intelligent targeting allows you to pick the right tool for converting each potential visitor.

Events

Trends from DMEXCO 2016 changing the world

I attended DMEXCO, one of the top events in digital marketing, earlier this month in Cologne, Germany. DMEXCO is huge: it has over 1000 exhibitors and over dozen stages providing engaging keynotes and speeches non-stop. In this blog, I have included the main topics from the event.

Events

DMEXCO 2016, after day 2

DMEXCO 2016 is now over. Here is my short recap of the second day. Unlike yesterday, this day was mostly for getting to know some of the 1000 exhibitors. Here are my top three observations from the day.

Events

DMEXCO 2016, after day 1

The first day of DMEXCO (one of the industry's top events in 2016) is now over. For my part, this day was full of thought-provoking keynotes, debates, and speeches. Here are my observations from the expo so far.

e-Commerce

E-Commerce and Product Placement - Match Made in Heaven!

Amazon streams a cooking show through its Prime Video Streaming Platform while selling featured items online with just one click. This is amazingly genius!

Conversion Rate Optimisation

How to solve customer challenges with personalisation

My guest blog for Paytrail about using personalisation to solve issues customers face when shopping online.

Conversion Rate Optimisation

Miten ratkaista asiakkaiden haasteet personoinnin avulla?

My guest blog for Paytrail [in Finnish] about using personalisation to solve issues customers face when shopping online.

Conversion Rate Optimisation

How chatbots fit into conversion marketing?

Since Facebook’s F8 conference in April, chatbots have been all rage. Everybody from mainstream news to tech and business blogs are talking about them. So, let’s add an educated guess about chatbots’ role in conversion marketing in the mix.

Events

Online Retail Trends From IRX16

I attended Internet Retailing Expo in Birmingham at the end of April. After having conversations with new and old acquaintances, I made a couple of observations about what is trending among UK’s online retailers.

Conversion Rate Optimisation

How to Fight Against Shopping Cart Abandonment? — 3 Steps to Follow

In an online store, shopping process (from landing page to thank you — page) consists of eight different categories. The first four categories are the ones where personalized shopping experiences can be created in a simple and easy way.

Conversion Rate Optimisation

Reducing Shopping Cart Abandonment Using Conversion Marketing

Shopping cart abandonment is a challenge for online retailers. About 70% of shopping carts are abandoned before checkout. There are two different approaches to the topic.

Conversion Rate Optimisation

Conversion Marketing Strategy: How To Get It Right?

Today’s conversion marketing strategy is based on creating actions and analyzing their results. Machine learning identifies, not guesses, various behavioral patterns within the on-site traffic and the right actions for converting them to customers.

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